Bachelor of Arts in Mass Communication

The Department of Mass Communication at UAEU is one of the largest academic units within the Faculty of Humanities and Social Sciences in terms of enrollments. The department offers a professionally-oriented program that is committed to producing highly competent graduates who possess the requisite skills to become successful professionals in an increasingly complex media industry, and who are steeped in a broad-based knowledge of society that is acquired through a rich and diverse liberal arts education. The department is further committed to challenging students to become socially responsible citizens whose professional careers are defined by observation of personal and professional ethics derived from society's ideal moral order. The approximately 240 majors in the department pursue courses of study in three of the most common tracks within mass communication programs anywhere - journalism, television broadcasting , and public relations. Students in the program use modern facilities including a state-of-the-art TV studio and two high-tech media creativity labs to enhance their professional skills in broadcasting, video production, and digital editing and layout design. In 2010, the Department developed three proposals for academic minors that were approved at the end of spring 2010 by the university-wide curriculum committee. The three minors are in Leadership & Communication, Journalism, and TV Studies. The minors are available to students in any other discipline at UAEU except mass communication.

Program Objectives

  • To produce graduates who are highly competent professionals and who will be competitive in a technology-driven job market.
  • To produce graduates who are capable of independently exploring theories and concepts, understand the history, structure, and economics of media institutions, and appreciate the role of media in shaping culture.
  • To produce graduates who understand and appreciate the role of ethical conduct for media professionals and the concomitant respect for societal norms and values in the UAE and the Arab World.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

  • Apply professional writing requirements for print, broadcast, public relations, and online media. They will also develop competence in the production and operation of convergent media.
  • Demonstrate critical thinking abilities as applied to academic as well as professional arenas.
  • Acquire independent learning experiences by drawing on a rich and broadly based liberal arts education through research and analysis of social issues and prescribing appropriate solutions to problems.
  • Discuss the principles of professional and mass communication ethics and how they inform the work of the media professional in the Arab and Islamic contexts.
  • Explain the importance of diverse perspectives in solving societal problems.
  • Develop organizational, team work, and leadership skills.
  • Communicate effectively in both oral and written forms with various audiences.

Degree Requirements

Required Credit Hours : minimum 120 hours

General Education (Req CH:39)


Cluster 1: Values to Live By - Islam (3.00 hours)

Credit Hours
ISLM100Islamic Culture3.000

Cluster 1: Values to Live By - Ethics (3.00 hours)

Credit Hours
PUBL421Press Law and Ethics  13.000
1 : Also counts towards the Major

Cluster 2: Skills for Life - English Communication (3.00 hours)

Credit Hours
ESPU1014Introduction to Academic English for Humanities and SS3.000
MSC211Principles of Oral Communication  23.000
2 : Also counts towards the Major

Cluster 2: Skills for Life - Thinking Skills (3.00 hours)

Credit Hours
HSS110Scientific Research Skills3.000
CSBP119Algorithms and Problem Solving3.000
PSY105Creative & Innovative Thinking Skills3.000
PHI180Critical Thinking  33.000
3 : IBLC - Inquiry based learning courses must be taken within first 30 credit hours

Cluster 3: The Human Community - Emirates Society (3.00 hours)

Credit Hours
HSS105Emirates Studies3.000

Cluster 3: The Human Community - Humanities/Fine Arts (3.00 hours)

Credit Hours
ARCH340History and Theory of Architecture3.000
HIS133Introduction to Art History3.000
HSR120Introduction to Heritage & Culture3.000
HSR130Introduction to Language & Communication3.000
LIT150Introduction to Literature3.000
LNG100Introduction to Linguistics3.000
LNG110Language, Society & Culture3.000
PHI101Introduction to Philosophy3.000
PHI270Philosophy of Education3.000
PHI271History and Philosophy of Science3.000
TRS200Introduction to Translation3.000

Cluster 3: The Human Community - Social and Behavioral Sciences (3.00 hours)

Credit Hours
AGRB210Introduction to Agribusiness3.000
ECON110Principles of Economics3.000
HSR140Introduction to Society & Behavior3.000
HSR150Introduction to Government Policy & Urban Structures3.000
PSY100Introduction to Psychology3.000
SOC260Folklore3.000
SWK200Introduction to Social Welfare3.000

Cluster 3: The Human Community - The Global Experience (3.00 hours)

Credit Hours
AGRB360Global Agri-food Trade3.000
ARCH346Contemporary World Architecture3.000
BIOE240Principles of Environmental Science3.000
GEO200World Regional Geography3.000
HIS120Arab & Islamic Civilization3.000
HIS121World History: Origins to 15003.000
HIS125Contemporary Civilization3.000
PSG250Principles of International Relations 3.000

Cluster 4: The Natural World - Mathematics (3.00 hours)

Credit Hours
MATH120Contemporary Applications of Math3.000
STAT101Statistics in the Modern World3.000

Cluster 4: The Natural World - Natural Sciences (6.00 hours)

Credit Hours
ARAG205Introduction to Fish & Animal Science3.000
ARAG220Natural Resources3.000
BION100Biology and its Modern Application3.000
CHEM181Chemistry in the Modern World3.000
FDSC250Contemporary Food Science & Nutrition3.000
GEOL110Planet Earth3.000
PHED201Physical Fitness and Wellness3.000
PHYS100Astronomy3.000
PHYS101Conceptual Physics3.000

Cluster 5: Capstone Experience (3.00 hours)

Credit Hours
HSR400Integrated Capstone  43.000
4 : Also counts towards the Major

 

Mass Communication Major (Req CH:36)


Required Courses (18.00 hours)

Credit Hours
MSC203Principles of Visual Communication3.000
MSC235Principles of the Writing for Media3.000
MSC370Communication Theories3.000
MSC480Contemporary Issues in Mass Communications3.000
MSC490Practicum6.000

 

Track Requirements (Req CH:18)


Students should take one of the following Tracks: (18.00 hours)

Credit Hours

 

1: Journalism Track (Req. CH:18)


Required Courses (18.00 hours)

Credit Hours
MSC264News Writing3.000
MSC356News Reporting3.000
MSC390News Editing (lab)3.000
MSC396Communication Research Methods3.000
MSC401Computer Assisted Reporting3.000
MSC450Newspaper& Magazine Production3.000

 

2: Public Relations and Advertising Track


Required Courses (15.00 hours)

Credit Hours
MSC243Public Relations & Advertising Principles3.000
MSC342Writing for Public Relations 3.000
MSC396Communication Research Methods3.000
MSC452Public Relations & Advertising Campaigns3.000
MSC462Designing Media Messages3.000

 

3: Radio Broadcasting Track


Required Courses (15.00 hours)

Credit Hours
MSC316Broadcast Management 3.000
MSC352Writing for Broadcast3.000
MSC396Communication Research Methods3.000
MSC420Radio Production I3.000
MSC460Radio Production II3.000

 

4: Television Broadcasting Track


Required Courses (15.00 hours)

Credit Hours
MSC257Television Production I3.000
MSC316Broadcast Management 3.000
MSC352Writing for Broadcast3.000
MSC355Television Production II3.000
MSC396Communication Research Methods3.000

 

Elective Courses


Elective Courses for Public Relations and Advertising, Radio Broadcasting and Television Broadcasting Concentrations (3.00 hours)

Credit Hours
MSC200Introduction to Mass Media3.000
MSC240World and Arab Media3.000
MSC250Photojournalism3.000
MSC381Translation for Communication3.000
MSC391Communication in Modern Societies3.000
MSC411Case Studies in Public Relations3.000
MSC412Public Opinion3.000
MSC422Organizational Communication3.000

 

Minors and Free Electives (Req. CH:45)


Required Minor (1) (18.00 hours)

Credit Hours

Optional Minor (2) (Students can either take Minor (2) or 18 credit hours from any free elective courses.) (18.00 hours)

Credit Hours

Free Electives (9.00 hours)

Credit Hours

 

 
 
20-Aug-2017