To be an internationally recognized center which is the UAE government’s major partner in happiness and positivity research, practice, professional development, consultancy services, and policy support.
To serve the UAE community through the provision of evidence-based professional services, with research and training that promote and enhance happiness and positivity.
To undertake and disseminate research in the area of happiness and positivity.
To assess the UAE’s happiness indicators.
To develop capacity-building and professional consultancy program.