The path to entrepreneurship lies through creativity and innovation. Creativity while the basic ingredient is not sufficient for innovation. Innovation also requires the development, production and implementation of that creative idea. However, the key difference between creativity and innovation is execution. And the process by which creative ideas become useful innovations is called Entrepreneurship. The students will be encouraged to be creative through simple projects that will exercise their minds and make them think in a very different way. They will also learn that creative ideas do not make people successful but it is the other way around. The difference between innovation and invention will also be ingrained again through some simple student assignments. Finally, to understand the essence of innovation they will be taught that it is necessary to examine the main characteristics of entrepreneurs such as opportunistic mind set, formal training to detect new opportunities and a high degree of persistence as they are the driving force of innovation.
Entrepreneurship is the driving engine of an economy and Entrepreneurs are its life blood. Entrepreneurs turn problems into opportunities; the bigger the problem the bigger the opportunity. They never accept that the problem is unsolvable. The challenge is in teaching people how to turn problems into opportunities. The students will learn that the path to entrepreneurial success is littered with setbacks and obstacles that can be overcome with a mindset of putting the intentions into action. They will be taught that to be a successful entrepreneur one has to learn how to analyze the key parts of various start up business models. In other words, an entrepreneur is not only a leader or a guide but one who also knows how to handle the challenges of marketing, financing, operations and the like. The course will emphasize that entrepreneurs are developed and not born. They will learn the process of generating ideas and of being creative and innovative. Furthermore they will get drilled the concept or methodology of asking the right question and that the formulation of the problem is more important than its solution. Finally they will be taught through some case studies or real life examples that it is fine to make mistakes in the process as “Mistakes are a cost of doing business"
Social Entrepreneurship has been lately embraced by the world of business and interest in it continues to soar. It is still evolving with no clear definition. The question is what differentiates a Social Entrepreneur from a plain old vanilla entrepreneur as all Entrepreneurship at one level is social as it generates jobs and stimulates the economy. If a firm recycles used materials and installs solar panels on its roof, it is socially responsible. In fact a firm does not have to be a Not-for-Profit to be socially responsible. The course will try to make the student understand the different dimensions and set a baseline for understanding social entrepreneurship. The course will focus on problem solving, developing innovative solutions and the emerging needs in the social development sector. Further the course will teach through examples and short case studies on how to develop innovative ventures with exponentially scalable models that can trigger or enable social change in GCC and especially UAE. At the end of the course it is expected that students will realize that Social Entrepreneurs are problem solvers, not idealists. Moreover, they are driven by innovation and not charity. And that they do not believe in getting grants or handouts, rather they use entrepreneurial strategies to effect social change.
In this course, students will learn the processes involved in creating a business start up. Working over a 16 week period students, participating in teams, will perform a series of “design sprints” ending with a Demo Day. Students will drive the entrepreneurial process by working through the idea generation process, conducting a feasibility study, developing value propositions, designing a viable offering, building a prototype of the offering (if tangible), developing a business model to achieve a “product-market fit”, and constructing a sales and marketing strategy. Students will also devise a robust Business Plan to kick off an exciting and innovative new venture and develop a ‘business growth roadmap’. The philosophies and mindset of an innovative organizational founder will guide student teams through this process. Throughout the course, students will work alongside others and collaborate with a local entrepreneur, who will act as a mentor to the team with the course instructor. Students are given the opportunity to practice their entrepreneurial skills immediately upon completion of every two modules in three “pit stops” - Pitch Deck, Business Model Presentation and Demo Day - across the 7 module course. These pit stops allow students to present their work as it progresses and to receive external feedback to help perfect their business ideas. Students are required to complete at least 76 credit hours to register this course
International entrepreneurship is entrepreneurship in which global factors like commercial, socio-cultural cum political and economic landscape either play an important role or influence in some fashion the success of a new venture. The new ventures can transcend their land boundaries for instance by either partnering with a local entity or by establishing a strong beachhead in many national markets like GCC or MENA and various other means of creating differentiation. The students will effectively realize that there are three major challenges in going global. The first one pertains to the local environment. GCC for example with its own laws, rules and regulations cannot be a region to focus growth on unless these aspects are well understood. Secondly, mobilization of resources is another unique challenge as the manpower, raw materials and the supply chain may not be in the same place or region. And finally distance from headquarters inspite of the advances in communication technologies sometimes becomes an impediment. The students will be exposed to some international business models and they will acquire the skills to determine which one more closely aligns with the specified objectives of a firm. They will also learn how to identify opportunities that are far away from a firm’s home base and management of contingencies as the venture grows.
This course provides students with knowledge about the importance of marketing as a basic function in enterprises, which deal with goods, services, and ideas. It clarifies the marketing functions related to the marketing mix: product, price, place, and promotion. It also describes the ultimate consumer and industrial buyer and the marketing strategies needed to deal with them. This course covers the different types of marketing enterprises and some other topics such as international marketing and services marketing. This course uses both the qualitative and quantitative methods in presenting and analyzing data.
This course provides students with the conceptual and the analytical aspects of marketing research. It is structured from the point of view of the marketing manager, consultant or entrepreneur who uses marketing research to make key business decisions. It covers topics of research design, dissemination of appropriate data, scaling and questionnaire construction, sampling procedure, data collection methods, data analysis and interpretation, and reporting.
A study of the concepts, techniques, and models of consumer behavior including the decision making processes and the influence of environmental forces. The study of psychological and social factors that influence buying decisions are discussed as well as the managerial implications for planning executing, and evaluating marketing strategies. Theories of consumer behavior to develop managerial frameworks for the development and launch of new products, segmentation, and brand management
This course focuses on the unique challenges of marketing and managing services and delivering quality service to customers. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.). The basic concepts covered in the course include: the difference between marketing services versus products; the key drivers of service quality; the customer’s role in service creation; service design and innovation; technology’s impact on services; managing customer service expectations; and customer service metrics.
The course covers different aspects of international marketing activities from the perspective of small and medium size firms as well as multinationals with special emphasis on GCC countries. At the macro level, the course covers the environment of international marketing, institutional aspects, mechanisms, and recent developments that affect marketing activities. At the micro level, the course deals with the development and formulation of the firm international marketing strategy.
The objective of this course is to study marketing within the overall corporate system of business policy-making. Strategic Marketing Management is an integration of all marketing elements in a strategic planning framework. It emphasizes areas of strategic importance, especially those that have significant implications and relevance for marketing policy decisions in competitive situations. The course investigates marketing from a managerial perspective, including the critical analysis of the functions of marketing, marketing planning and programming, marketing leadership and organization, and evaluating and adjusting the marketing effort.
This course provides students with a senior managerial approach to advanced problems in marketing with primary emphasis on case studies that examine structural complexities facilitated by electronic communication and choice of marketing tools. New knowledge and value propositions are developed using strategic marketing plans and decisions commensurate to changing needs of sophisticated consumers, markets, and multinational corporations. Current trends to translate to corporate proficiency, profitability, and sustainability in a competitive global marketplace are evaluated.
This course aims to familiarize students with the nature and behavior of consumer markets. The purpose is to investigate and understand how customers make specific decision and behave in different situations and circumstances. In addition students will be taught the practicalities of experimental consumer behavior research, which is fundamental to both understanding the consumer and assessing the effectiveness of consumer focused marketing interventions. Understanding the nature of contemporary customers is an important issue in maintaining and enhancing profit outcomes of a business.
This course focuses on methods and principles of operations and supply chain management in manufacturing and services firms. The course offers basic methods of analysis in planning, organizing and controlling supply chain operations. The course also examines topics such as operations and supply chain strategies, forecasting, location planning, inventory control, MRP, JIT, managing quality, capacity management, and process analysis.
This course is an introduction to the application and development of mathematical modeling tools for the analysis of strategic, tactical, and operational supply chain and logistics problems. Students will learn to apply several quantitative tools commonly used in the field of supply chain management, which include linear and integer programming, network models, queuing models, decision analysis, and simulation.
This course provides a comprehensive grounding in the differences between strategic and tactical aspects of purchasing, and covers the procurement process and the role of the procurement function within any organization. It addresses the purchasing function's role in fulfilling the organization's operations and competitive strategies, supplier evaluation, selection and development, relationships with suppliers, supplier base management, supply information systems and e-commerce, purchasing services, negotiation, commodity planning, ethics, and cost, price, and value analysis. Applications in manufacturing, services, and government.
This course examines the role of transportation and logistics in supply chains, the major modes of transportation, their respective capabilities and limitations, transportation infrastructure, and transportation management practices. The course also examines the role of information technology in logistics and transportation, order processing, inventory and warehousing decisions, network design and facility location, and reverse logistics systems.
This course introduces a number of supply chain concepts with an emphasis on issues of a global operating supply chain. Topics include globalization, international trade, identifying and managing global risks, global supplier selection, evaluation and management, global distribution and logistics management, international contracts and documents, and development and maintenance of international buyer-supplier relationships and alliances, and global practices.
This capstone course covers a comprehensive range of supply chain and logistics topics and case studies across product, service and government settings. This course builds on the skills and concepts acquired in previous supply chain courses. Topics covered include strategic supply chains, supply chain design, and the role of supply chain management in attaining and sustaining competitive advantage.
This course covers the major issues in supply chain management including supply chain performance and strategic alignment, supply chain optimization and network design, inventory and safety stock management, forecasting, aggregate planning, sourcing principles, and supply chain coordination. The course will also provide students with quantitative modeling tools to analyze, model and solve supply chain problems, using appropriate software.
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