(a) Recognized as the leading center for scholarship and education in business
and economics in the GCC (and MENA) regions, verified by the most esteemed international
arbiters of quality;
(b) Nationally and internationally recognized for its expertise in, and as a catalyst
for, technology-driven innovation, particularly in relation to the digital economy
and the Fourth Industrial Revolution;
(c) Seen as the ‘go-to’ business school for its innovative pedagogy for educating
future business leaders and entrepreneurs in the region.
Our Vision is supported by our three-fold Mission Statement:
To provide business education that develops innovative, knowledgeable and ethical
To create and disseminate knowledge of importance to UAE society and beyond.
To make a positive, sustainable contribution to the business community and wider society.