385
428606074012055111
Title523191301344673106132202
ANTECEDENTS15031812018873153220293367440520593672740801
AND23271812018874153232
CONSEQUENCES25871812018873153232293367446525599678752825886
OF35011812018879152
INTERNAL36791812018843122190263336416489556
BRANDING:42591812018873147220299379422501580617
THE49041812018867152226
CASE51571812018874147208281
OF54661812018879153
ABU56401812018874147227
DHABI58941812018879165238312355
DEPARTMENT15031952018879153220285359426524597676744
OF22741952018880153
ECONOMIC24521952018874147227306385483526599
DEVELOPMENT30791952018879153226299367446513611684764831
Faculty5232194013453125196262288321385
Advisor9392194013481154215242290361396
Prof.15032190013861100159194220
Riyad1757219001386894148204265
Eid2056219001386287148
Defense5232425013477147178249315363433
Date9872425013477150183253
2415032421013860120
November16582421013873133187244336397455494
201621872421013860120180240
Abstract7504149013481154202235271343414447
Internal15032605013841102139196236297355380
branding1918260501385796152214275300361422
is2374260501382271
a24792605013854
new25642605013861119200
marketing27952605013893150190245302338363425486
paradigm33152605013857115154210271296357450
to3799260501383393
gain39262605013857115140201
effective4162260501385489123180231267292347404
brand4601260501385796152214275
strategy4910260501384582122178214272333388
that5332260501383395152189
has55522605013861119168
recently5754260501383693144202263300325380
emerged61692605013854146204244304362423
in1503274501382587
the1624274501383293151
academic18092745013853104161222280372398448
literature229227450138204582140179235272334373431
of2752274501386095
marketing.28762745013892150190244301338363425486519
It3429274501383673
is3536274501382069
a36402745013853
brand37222745013861100156218278
spirit40352745013844105130169194231
that4301274501383193151187
brings45182745013861100125187248297
together4849274501383291152210247308366406
brand52842745013861100156218279
loyalty,5597274501382080134189215252305329
management59552745013893150212270330388481539600637
and15032885013858119180
employees17092885013858150211236296350407465514
to2257288501382988
their2380288501382889147172212
mutual26182885013892154191252310335
benefit29792885013860118180238267296333
to3346288501382988
create3469288501384282139197234291
and37862885013858120180
deliver39922885013861119144169224281321
a43392885013857
value-added44222885013855111136197255295352413474531592
product50402885013861101160221282333369
or54352885013860100
service5569288501384199138193218269327
to5930288501382988
employees,60442885013858150211236296350407465514548
customers15033025013851112161198258350408447497
and20343025013861122183
stakeholders2252302501385188146201258319379404465523562611
(Keller,28983025013845110164190215273312331
1993).32633025013863123184244286319
Generally,36173025013876134195253292348374399454477
studies4129302501385289150211236294343
on45063025013863125
the46653025013840101159
role48583025013843102127185
of5078302501386297
internal5210302501382889126184223285343368
branding56123025013864104159221282307368429
in6075302501382890
creating6199302501385493151209245270332393
a15033165013858
competitive15953165013868127220281338375400437462517574
organisational22043165013876116176234295320369427464489549610668693
culture29313165013868129154191253292350
by33153165013878132
considering34823165013867127188237262323381421446507568
antecedents40843165013875136173231282339400458519556605
that47243165013853115172209
enable49683165013874136193254279337
internal53403165013842103140197237298356381
branding57563165013877117173234295320382442
and62333165013874135196
its6464316501384278127
consequences15033305013851110172221279340401459520571629678
do22153305013869129
not23783305013870129166
exist25783305013866121146195232
within28443305013890115152213238300
the31783305013845106164
UAE33763305013881146208
context.36183305013859119180217275329366399
This40513305013873134159208
study4294330501385793155216270
aims4599330501386691183232
to48663305013844104
show50043305013857119179260
the52993305013844106164
importance54973305013833126186246286322380442492550
of60823305013867102
internal6219330501383394131189228290348373
branding,15033445013861100156218279304365426459
and19973445013860122182
to2214344501383999
develop23483445013863121176233258318379
and27613445013861122183
test2978344501384098147184
a31963445013861
conceptual32913445013854114175226284345381443500526
model38543445013892152213271296
that41843445013840101159196
integrates4414344501382990127185245285341378435484
specific49333445013852113171221247276305356
constructs53233445013854114175224261301362413449499
as58563445013861110
antecedents60003445013861122159217268326386444506542591
and15033585013858119180
consequences17173585013879139200249307368429487549599657706
of24583585013888123
internal26153585013854115152210249310368393
branding,30433585013889128184246306332393454487
these35653585013864126184233290
are38903585013886126183
external41073585013886141178235275336394419
customer45613585013879140189226286378436475
orientation,50713585013888128153211272309366403428488550583
internal56883585013854115152210249311368393
customer61163585013879140189226286378436475
orientation,1503372501386099125182244281338375400460521555
interdepartmental2092372501382586123181221281339400457497534626684745782840865
connectedness,29913725013851111172233291342379437497559617666715748
quality37733725013861123180206231268321
of4129372501385994
internal4258372501382586123181220282339365
services,46573725013849107146201226277335384417
external51093725013857112148206246307365390
customer55343725013850112161197257350407447
satisfaction,60153725013849107144169218253310360397422482543577
and15033865013858119180
job17173865013844104165
satisfaction.19163865013863120157182231266323374410435495557590
The25403865013878139197
study2771386501386399161222276
takes30823865013850107162219268
on33853865013873134
a35533865013871
quantitative36593865013874135193254291316353411447473527584
approach42783865013871132192232291349400461
a47733865013871
positivist48793865013874134183208245270325350399436
enquiry,53493865013871132193255280319374398
i.e.,5781386501383972130163189
the60053865013850111169
primary62083865013874114139231289329384
research1503400501384097146204262301352413
is1950400501382372
in2057400501382384
the2175400501383596154
form2363400501383392131224
of2621400501385893
a27484005013856
survey28384005013847108148203260314
questionnaire31874005013858120178227263289348410471529554594651
and38724005013856117178
the4084400501383596154
secondary42724005013847105156216277338396435490
research4796400501383895144202260299350411
is5242400501382271
drawn5348400501385898154235296
from5679400501383272131223
the5937400501383495153
literature.612540050138234885143182238275336376433467
The15034145013864126183
questionnaire17214145013881142200249286311371432493551576616673
was242941450138101158207
designed26704145013881139188213274336393454
and31594145013877139200
distributed33934145013881106155192231256317379415473534
amongst39614145013878171230292352402438
a44344145013877
selected45464145013869127152210260297355416
sample49964145013869127220280306363
of53944145013880115
30055434145013880140200
employees57784145013877170231256315370427484533
from6346414501385594153246
cross-functional1503428501385190150199248288323383444495532557617678736761
sections22994285013860118169206231291352401
in2734428501383899
Abu28674285013878139200
Dhabi31024285013886147205266291
Department34284285013886144205262302339431489550587
of40494285013872107
Economic41914285013873124184245305397422473
Development,46984285013887145200257282342402495553614651684
where54164285013894155213253310
they57614285013848110167222
were60184285013893151191248
asked63004285013870119174231292
to1503442501383796
test16344425013852110159196
the18644425013853114172
suggested20714425013864126187247305354391449510
model.261544250138108168229287312345
The29954425013880141199
findings3228442501384575136197222283344393
identified36564425013840101159220257282312341399460
four41504425013851109171210
factors43954425013850107158194254294343
as47724425013874123
the49294425013853114172
antecedents51354425013874135172230280338399457518555604
plus57744425013876101163212
two60204425013853134194
factors62484425013851108158195255294343
as15034565013858107
the16444565013851112170
consequences18484565013865124186235293353415473534585643692
of25744565013874109
internal27174565013839100137195234296354379
branding.31304565013874114170231292317379440473
The36374565013878139197
study3869456501386299160221276
proposes41794565013875114174235294343401450
an46644565013871132
empirically48314565013871164225250289315365423448474528
tested53944565013850108157194252312
integrated57414565013839100137195256295351388446507
model628245650138106166227284310
of1503470501386095
the16324705013848109167
antecedents18334705013869130167225275333394452513550599
and24674705013868129190
consequences26924705013861121182231289350411469531581639688
of34154705013870105
internal3555470501383597134191231292350375
branding39654705013871111167228289314375436
that44364705013847108166203
will46734705013893118143168
enable48764705013868130187248273331
organisations52424705013870110170228289314363421458483543604653
to59304705013847107
implement60714705013836128189214272365423484521
internal1503484501382587123181221282340365
branding1903484501385999155216277302363424
leading2362484501382481139200225287347
to2744484501383595
business28734845013860122171196257315364413
success.33214845013848109160210268317366399
The37554845013863124182
developed39724845013859117172229254314375433494
conceptual45004845013850109171221279340377438496521
model50544845013893153213271296
could53854845013849109171196257
contribute56764845013850109171207247272333394431489
superior61994845013848110171229268293353393
value15034985013855110136197255
to1792498501383897
the1924498501383798156
Departments21154985013875133194251291328420478539576625
of2775498501386095
the2904498501383899157
Abu30954985013867128189
Dhabi33194985013875136194255280
Government36344985013873133187244284345437495557593
in4262498501382687
general,43844985013861119180238278333359392
and48104985013859120181
to5025498501383797
the5157498501383798156
Abu53484985013866127189
Dhabi55714985013875136194255280
Department58864985013875132193251291327420478539576
of6496498501386196
Economic15035125013862112172234293386411462
Development19975125013874132187244269329390482540602638
to2670512501383494
contributing27995125013848108169206246271332393430455516577
a34115125013855
practical3501512501385898154205241267317375400
business39365125013858120169194255313362411
solution,43825125013847107132193230255315376410
particularly48265125013859116156193218269330355413453478533
to5393512501383594
its5522512501382360109
success.56655125013847109159210268317366399
This60995125013862123149198
study6331512501384784145206261
is1503526501382574
the1612526501383697155
first180252650138295898147184
to2020526501383796
propose21515265013860100159220280329387
a25725265013857
model26645265013892152213270296
that2994526501383698156192
integrates3221526501382586123181241281337374432481
the3736526501383798156
antecedents39265265013858119156214264322383441502539588
and45495265013857119179
consequence47635265013850110171220278339400458520570628
of5426526501385994
internal5555526501382586123180220281339364
branding59545265013860100156217278303365425
in6414526501382486
a65345265013858
government15035406013861121175232271333425483544581
setting21185406013848106142178203265326
in2478540601382385
the2597540601383596154
UAE.27845406013872137199232
The30835406013863124182
outcomes32995406013858120156207267359417466
and37995406013856118179
findings4012540601382757118179204265326375
of4422540601385892
this4549540601383596121170
study4754540601384784145206261
will,50475406013882107132158191
as52735406013855104
it5412540601382360
is5507540601382372
hoped,56135406013860120180238299332
to5980540601383594
enrich61095406013856117157182233294
the6437540601383597155
internal1503554601382587123181221282340365
branding19035546013869109165226287312373434
concept23725546013859119180231289349386
and27935546013866128188
literature,301655460138345996154193249286347387444478
along3528554601386792152213274
with38365546013891116153214
extensively40845546013867122158216278327352407464489544
extending46625546013867121158216277338363425485
insightful5182554601383495144169230292328363424449
knowledge56655546013864125185266292349410471529
beyond62285546013870128183241303364
the1503568601383798156
Western16985686013899153202239297336398
schools21305686013854104166225285310359
of2524568601386499
thought26575686013842103163224285346383
to30755686013841100
the32105686013841102160
UAE.34055686013876142204237
Dissertation4821643017098132193255344389431524566599689773
AMENA4897060243148328432580728
AHMED12737060243148284464568708
ABDULLA20377060243148264404532620708856
AL4899260243148236
SHAIKH7819260243104240388444568704
AL15419260243148236
ZAABI18339260243100248396512568
Department4891165014684161240319358394506583655691
of12141165014677110
Business13581165014669141194223295372425477
Administration18691165014689168281310382410463499538617653682758830
College4891325014694170199228305384461
of9831325014677111
Business11271325014670142195224296372425478
and16391325014679151230
Economics19031325014662139216288364477506583636