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the2850142701253894146
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the4608156701254399152
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marketing55401567012584136172222274307330386441
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(SMSs)4352170701253994171227272310
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Relevant15781981013464134161231293365431464
Publications20731981013462128200227253323396429455526592640
•15782127012546
Bowden,16552127012586141215271323379409
J.2096212701256999
L.-H.22262127012577108136204234
(2009).24912127012566121175230285323353
The28762127012586141194
Process31012127012583119173219272316361
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Journal17762267012562116172208263316339
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Marketing22832267012597149185235287320343399454
Theory27692267012578134186240276326
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Practice,33412267012575111162208241264310363393
17(1),37662267012574129167221260290
63–74.40872267012575129184238293322
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•15782607012546
Chen,16942607012568124176232262
A.,1988260701256798121
Lu,21412607012557113143
Y.,2316260701256582106
Wang,24612607012590139194250280
B.,2772260701256796120
Zhao,29242607012563119172226255
L.,3210260701255888112
&33532607012575
Li,3459260701255881111
M.36022607012584115
(2013).37482607012546101155210264303333
What41202607012590146198232
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A18792747012572
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66(12),45402747012566121159214268307337
2529–2535.49082747012567121176230285340394449503534
https://doi.54732747012568101134189234269307345401455478508
org/10.1016/j.jbusres.2013.05.045.1578288701255490145183238293323377432487541579608638666721777822858910954985103910941149120312331288134313731428148215371567
•15783067012546
Barger,16823067012555108144199252288305
V.,2014306701256077100
Peltier,21423067012555105128162185237273290
J.2463306701253868
W.,25583067012590110134
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Schultz,28143067012556102158214237270315345
D.3187306701256795
E.3310306701255686
(2016).3428306701253489143198252291321
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this2258363701252379102146
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what35143637012574130182216
antecedents37513637012552108141194240293348401457490535
determine43073637012555107141193229313336392445
SMSs47733637012555133188233
users50273637012556100153189233
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to5700363701252377
deal57983637012555108160183
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public17963777012552108163186209255
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it2927377701252054
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