The Department of Mass Communication at UAEU is one of the largest academic units within the Faculty of Humanities and Social Sciences in terms of enrollments. The department offers a professionally-oriented program that is committed to producing highly competent graduates who possess the requisite skills to become successful professionals in an increasingly complex media industry, and who are steeped in a broad-based knowledge of society that is acquired through a rich and diverse liberal arts education. The department is further committed to challenging students to become socially responsible citizens whose professional careers are defined by observation of personal and professional ethics derived from society's ideal moral order. The approximately 240 majors in the department pursue courses of study in three of the most common tracks within mass communication programs anywhere - journalism, television broadcasting , and public relations. Students in the program use modern facilities including a state-of-the-art TV studio and two high-tech media creativity labs to enhance their professional skills in broadcasting, video production, and digital editing and layout design. In 2010, the Department developed three proposals for academic minors that were approved at the end of spring 2010 by the university-wide curriculum committee. The three minors are in Leadership & Communication, Journalism, and TV Studies. The minors are available to students in any other discipline at UAEU except mass communication.
Upon successful completion of this program, students will be able to:
Area 1: Innovation and Entrepreneurship (3 hours) | Credit Hours | |
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GEIE222 | Fundamentals of Innovation and Entrepreneurship | 3 |
Area 2: English Communication (3 hours) | Credit Hours | |
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ESPU1014 | Introduction to Academic English for Humanities and SS | 3 |
Area 3: Fourth Industrial Revolution (3 hours) | Credit Hours | |
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GEIT112 | Fourth Industrial Revolution | 3 |
Area 4: Critical Thinking (3 hours) | Credit Hours | |
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PHI180 | Critical Thinking | 3 |
Area 5: Quantitative Reasoning (3 hours) | Credit Hours | |
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MATH120 | Contemporary Applications of Math | 3 |
STAT101 | Statistics in the Modern World | 3 |
Area 1: Humanities and Fine Arts (3 hours) | Credit Hours | |
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ARCH366 | History and Theories of Contemporary Architecture | 3 |
HSR120 | Introduction to Heritage & Culture | 3 |
HSR130 | Introduction to Language & Communication | 3 |
LIT150 | Introduction to Literature | 3 |
PHI101 | Introduction to Philosophy | 3 |
PHI226 | Human Rights Theory | 3 |
PHIL120 | Principles of Professional Ethics | 3 |
TRS200 | Introduction to Translation | 3 |
Area 2: Social and Behavioral Sciences (3 hours) | Credit Hours | |
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AGRB210 | Introduction to Agribusiness | 3 |
ECON110 | Principles of Economics | 3 |
HSR140 | Introduction to Society & Behavior | 3 |
HSR150 | Introduction to Government Policy & Urban Structures | 3 |
PSYC100 | Introduction to Psychology | 3 |
GEO200 | World Regional Geography | 3 |
GEHP111 | Happiness and Wellbeing | 3 |
Area 3: Emirates Society (3 hours) | Credit Hours | |
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HSS105 | Emirates Studies | 3 |
Area 4: Islamic Culture (3 hours) | Credit Hours | |
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ISLM100 | Islamic Culture | 3 |
Area 1: Natural Sciences (3 hours) | Credit Hours | |
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ARAG205 | Introduction to Fish & Animal Science | 3 |
ARAG220 | Natural Resources | 3 |
BION100 | Biology and its Modern Application | 3 |
CHEM181 | Chemistry in the Modern World | 3 |
FDSC250 | Contemporary Food Science & Nutrition | 3 |
GEOL110 | Planet Earth | 3 |
PHED201 | Physical Fitness and Wellness | 3 |
PHYS100 | Astronomy | 3 |
PHYS101 | Conceptual Physics | 3 |
Area 2: Sustainability (3 hours) | Credit Hours | |
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GESU121 | Sustainability | 3 |
Required Courses (27 hours) | Credit Hours | |
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MSC203 | Principles of Visual Communication | 3 |
MSC211 | Principles of Oral Communication | 3 |
MSC235 | Principles of the Writing for Media | 3 |
MSC370 | Communication Theories | 3 |
MSC480 | Contemporary Issues in Mass Communications | 3 |
PUBL421 | Press Law and Ethics | 3 |
MSC484 | Integrated Capstone | 3 |
MSC490 | Practicum 1 | 6 |
1 : The internship is conducted over a complete semester. No courses are allowed to be registered during the internship |
Students should take one of the following Concentration: (18 hours) | Credit Hours |
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Required Courses (18 hours) | Credit Hours | |
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MSC264 | News Writing | 3 |
MSC356 | News Reporting | 3 |
MSC390 | News Editing (lab) | 3 |
MSC396 | Communication Research Methods | 3 |
MSC401 | Computer Assisted Reporting | 3 |
MSC450 | Newspaper& Magazine Production | 3 |
Required Courses (15 hours) | Credit Hours | |
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MSC243 | Public Relations & Advertising Principles | 3 |
MSC342 | Writing for Public Relations | 3 |
MSC396 | Communication Research Methods | 3 |
MSC452 | Public Relations & Advertising Campaigns | 3 |
MSC462 | Designing Media Messages | 3 |
Required Courses (15 hours) | Credit Hours | |
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MSC316 | Broadcast Management | 3 |
MSC352 | Writing for Broadcast | 3 |
MSC396 | Communication Research Methods | 3 |
MSC420 | Radio Production I | 3 |
MSC460 | Radio Production II | 3 |
Required Courses (15 hours) | Credit Hours | |
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MSC257 | Television Production I | 3 |
MSC316 | Broadcast Management | 3 |
MSC352 | Writing for Broadcast | 3 |
MSC355 | Television Production II | 3 |
MSC396 | Communication Research Methods | 3 |
Elective Courses for Public Relations and Advertising, Radio Broadcasting and Television Broadcasting Concentrations (3 hours) | Credit Hours | |
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MSC200 | Introduction to Mass Media | 3 |
MSC240 | World and Arab Media | 3 |
MSC250 | Photojournalism | 3 |
MSC381 | Translation for Communication | 3 |
MSC391 | Communication in Modern Societies | 3 |
MSC411 | Case Studies in Public Relations | 3 |
MSC412 | Public Opinion | 3 |
MSC422 | Organizational Communication | 3 |
Minor (1) (18 hours) | Credit Hours |
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Minor (2) (Students can either take Minor (2) or 18 credit hours from any free elective courses.) (18 hours) | Credit Hours |
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Free Electives (6 hours) | Credit Hours |
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