The world is increasingly becoming digital where organizations are required to adopt and adapt to digital developments. This helps them to discover opportunities and challenges and deliver customer solutions. It requires companies to reconsider how they will operate, compete, and evolve, transforming their operating and business models.
Hence, this course provides students with an overview of the digital forces transforming their industries, markets, and the world, including a comprehensive toolbox to identify and address the challenges digitization poses to their companies and industries.
By the end of the course, participants will be able to:
Key concepts covered are:
The course has five modules of four hours, and will be concluded with a full-day workshop of six hours. During this workshop, the students will turn their learnings into actions they can bring to their companies for implementation.
It will be a very interactive course with many breakout sessions and group presentations – this is a key enabler for the students to remember the content and thus be able to use it at their organizations.
The course is divided into five modules and one workshop.
Module 1: The changing world
Overview of the factors accelerating change in the world, industries, and organizations – introduction to the ‘key digital movers and shakers’ and how they affect the pace of change.
Module 2: Enterprise architecture and technology
A walk-through of the enterprise architecture of the firm, including the digital nerve center, i.e., the technology architecture. This module will highlight the technical challenges most corporations face, and how to deal with them to create a more agile organization.
Module 3: Digital business models
An introduction to the mechanics of new business models like ecosystems and platforms and how companies can position themselves to create or leverage opportunities in a digital world
Module 4: Digital strategy scenarios
A discussion of how to create a set of digital strategies using scenario-based thinking, evaluating the scenarios, and crafting an implementation plan for the selected strategy, including cascading the strategy out and down to all business units and teams.
Module 5: Practical digital transformation
An introduction to the elements of a successful digital transformation process, the House of Digital Transformation, how the elements are interconnected, and how to plan and approach a digital transformation project to increase the chances of success. Module 5 is the finale of the course, connecting all the information from the modules and preparing the students for the workshop day. This module ends with a 30-minute ‘thinking session’ where the students will work to define what real-life challenge they want to solve during the last day’s workshop.
Day 6: Hands-on workshop
Six hours of workshopping, focusing on using what’s learned through all five modules, and applying this knowledge to a real-life challenge from the students’ own company (or a similar, relevant problem). The right technology can uncover customer pain points and desires, even predicting future ones. Customers can be internal or external, but the mission is constant: solve customer problems through innovation.
Frederik Bisbjerg: Senior Vice President Digital Transformation and Innovation, Daman
Frederik Bisbjerg is a highly respected international business developer with expertise in digital transformation and business model innovation. He is the Senior Vice President Digital Transformation and Innovation at the National Health Insurance Company – Daman, one of the largest insurers in the GCC region, where he oversees the company’s digital transformation initiatives, building a ‘digital-first’ flexible and resilient insurance company. In addition to his role at Daman, Frederik holds the position of Head of MENA and Digital Transformation Specialist with ‘The Digital Insurer’. Previously, he has been Executive Vice President for Qatar Insurance Group (QIC), the largest composite insurer in the MENA region.
He regularly teaches on the topic of digital transformation at leading business schools in Europe and in the UAE.
This course is aimed at executives:
Delegates will obtain a “Certificate of Successful Completion” by demonstrating their knowledge, understanding, and skills of the learning outcomes in the practical workshop at the end of the course.
Mr. Johan Burger
E-mail: johan.burger@uaeu.ac.ae
cbe-execed@uaeu.ac.ae