The Marketing Challenge: targeted students from the business college. Male and female students gathered in a class where they logged in into the Kahoot application. Questions were displayed on the screen one by one. Students answered from their mobiles. At the end the application ranked the winner with the maximum correct answers and minimum time.  After announcing the winner students were introduced to the new certification to be launched this semester which is the Certified Digital Marketing Professional - CDMP. The winner got 3000 AED discount on the CDMP course.

The Finance Challenge: targeted students from the finance major. Students had to solve 20 questions from the CFA Level 1 exam in 30 min. After the exam, students were informed about the CFA certificate and its importance for their careers. Then the winner was announced and got a 50% discount coupon once registering for the CFA L1 course.

The Accounting Challenge: targeted accounting students. They had to solve 20 questions in accounting within 30 mins. After the exam, students had a presentation about the CMA, CPA and CIA certifications. At the same time, exams were corrected and the winner got a 50% discount once applying for any of the certifications.