Biography

Dr Bronwyn P Wood (Ngāti Kahungunu) has a consulting, research and teaching background in consumer research, with a special interest in Islamic Marketing. She has written in the areas of human resources, tourism, consumer behaviour, advertising, consumption, cultural marketing and marketing education, and has interests in researching entrepreneurship (particularly for women) and cultural methodologies such as those inherent in Māori and Islamic theory, with a focus on innovation and a contribution to ethical business practice development. She enjoys working collaboratively and across disciplines to develop concepts that are both inclusive, and holistic. Dr Wood serves as Associate Editor of the International Journal of Islamic Marketing and Branding, and on the Senior Editorial Advisory Board of the Journal of Islamic Marketing. Her research has been published in the Journal of Business Research, Marketing Intelligence and Planning and the International Journal of Tourism Management, among others. Dr Wood has taught in her native New Zealand, in Saudi Arabia, Oman, and has lived in Japan. She is also published as Aisha Wood Boulanouar. https://scholar.google.com/citations?user=cbmI3HoAAAAJhl=en https://www.linkedin.com/in/bronwyn-p-wood-aisha-wood-boulanouar-3a12b051/ https://www.researchgate.net/profile/Bronwyn_P_Wood_Aisha-Wood-Boulanouar2 ORCiD 0000-0002-5510-5438