Presently Ishara holds two UAEU research grants to pursue research focused on the
role of social networks for women’s entrepreneurship with a special focus on the entrepreneurial
self-efficacy of female university students. She is also investigating the cross-sector
partnerships of social entrepreneurs in the UAE.
Ishara’s doctoral research explored the lived experiences of informal township entrepreneurs
in South Africa. Her research extends scholarly work on entrepreneurial adversity,
identity, and motivation in a developing context. She found that adverse life events
prior to venturing had far-reaching consequences for identity construction and behavioral
responses that drove different motivations for the establishment of micro-enterprises.
This research was recently recognized for a Best Paper Award in the Entrepreneurship
Division of the Academy of Management Annual Conference Proceedings in August, 2024.