Visual Communication (Photography, Advertisement, Poster, Themed Design)
The use of images, graphics, and design elements to convey information, ideas, or message effectively and aesthetically. Submissions accepted in Arabic, English, or Both.
Judging Criteria
- Concept: The originality and inventiveness of the central idea or message behind the visual
communication.
- Visual Language: The creativity in using visual elements, such as imagery, typography, color, and layout, to convey the intended message in a unique and compelling way.
- Audience Engagement: The ability of visual communication to capture the audience's attention and provoke a response.
- Visual Hierarchy: The effectiveness of design in guiding the viewer's attention to key elements and
the order in which information is presented.
- Layout and Grid: The use of a grid system and the overall structure of the design in creating a balanced
and cohesive composition.
- Typography: The choice and treatment of typefaces, the readability of text, and the harmonious integration of text with other visual elements.
- Emotional Impact: The strength of the emotional response evoked by the design.
- Memorability: Whether visual communication leaves an impression and effectively conveys its intended
message.
- Aesthetic Appeal: The visual beauty and overall effect of the design, including how well it aligns with the brand or message it represents.
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