Creativity: Assesses the artist's ability to bring innovative and imaginative elements to their
visual communication. Judges may consider the following aspects:
- Concept: The originality and inventiveness of the central idea or message behind the visual
- Visual Language: The creativity in using visual elements, such as imagery, typography, color, and
layout, to convey the intended message in a unique and compelling way.
- Audience Engagement: The ability of visual communication to capture the audience's attention and provoke